As the marketplace continues to grow and new online businesses emerge daily, business owners must be diligent about protecting their brands through trademarking. Trademarks identify the source of a product, such as a company logo or name, and help to protect your brand from being infringed upon. Registering your trademark early in the life of your brand is helpful if litigation is needed since you can rely on your registered rights. Luxury brands and goods […]

In business, luxury goods are just that — a luxury. This means they are not necessary to live, but these goods are in high demand in a particular culture or society. People with the funds to purchase these goods are willing to pay a high price for luxury items due to exclusivity, the idea that not everyone will be able to get the item or experience a brand is selling. Therefore, people can show off […]

All over the world, people are passionate about food and the effort that goes into trying and experimenting with different ingredient combinations to craft the perfect recipe. Often, recipes get handed down from generation to generation. Other times, with enough practice and experimentation, you can create your own. Sometimes your favorite recipes may even be unique enough to qualify for a patent. How Does the USPTO Define a Food Patent? If you have an original […]

With new food products arising every day and competition becoming more intense, it is of the utmost importance to trademark your original food products. Securing a trademark allows for your food products to gain customer trust and create brand recognition. When your food products have a trademark, customers know how to contact you, making your company more reliable and building customer security. A trademark is often a name or an identifying trait that sets your […]

Starting and operating a business can be incredibly rewarding, but it is also very demanding. Depending on the industry in which you intend to operate, you will likely face several legal challenges as you work toward establishing your brand and claiming your share of your target market. Food is one of the most competitive business sectors in the world, and there is tremendous opportunity to establish a lucrative business in food products. However, if you […]

Building a successful business requires carving out a niche for your brand within your market. This can be very difficult in highly competitive market sectors, especially when it comes to food products and food items. If you are building any food-based business or plan to sell a new food product, navigating the trademark process for your products can be very difficult. You cannot directly trademark food items. However, you can trademark a special food item […]

It’s no secret that the gaming industry is booming. Whether you’re a PC gamer, console gamer, or mobile gamer, there are more options than ever before when it comes to games and gaming platforms. As the industry grows, more and more people are looking to start their own gaming businesses. If you’re one of those people, then you need to know how to trademark your gaming brand. This can protect the business and content you […]

There is nothing better than a great cup of coffee. The perfect blend of beans, the right grind, and the optimal brewing method can result in a cup of coffee that jumpstarts your day or provides a much-needed pick-me-up. A lot of work goes into making a great cup of coffee. From the roasting of the beans to the brewing process, there are a ton of variables that can affect the final product. But one […]

Cycling has become tremendously popular in the United States. Many people enjoy cycling for exercise while others ride their bikes for leisure during their time off. Others use their bicycles as alternative transportation, saving money on transportation costs in an environmentally responsible and healthy manner. If you intend to enter the cycling market with new cycling products, it’s wise to register your trademark to ensure your products are legally protected. The United States Patent and […]