Trademarks are all around us. Whether we notice them on the bottom of a mug, on our clothing, or on our electronics, there is no doubt that trademarks are an essential part of the American economic system. Though they may seem foreign to you, trademarks are the backbone of innovation. They ensure that inventors and businesses are rewarded for unique designs and creations and keep profits in the pockets of individuals who deserve them. When […]

Trademark law is a unique facet of the legal system. Though trademarks affect nearly every part of our lives, most people take them for granted. This is because the burden of worrying about protecting intellectual property and invention falls to the business or creator, not the customer. There are many trademark categories. In fact, a product can fall within one of 45 different classes of trademarks, often making it complicated to know where to begin. […]

Are you interested in creating a new footwear brand? Starting your own business can be incredibly rewarding, but it is essential to understand the legal responsibilities that come with creating an entirely new brand of products. Footwear is a highly competitive industry, but there is a great deal of promise for aspiring business owners who are interested in entering the market. If you want to sell a new brand of footwear, you will need to […]

Obtaining the appropriate trademark registration for your business is the best way to protect your enterprise and prevent others from unethically capitalizing on your brand image and hard work. Any individual or business who wishes to commercially sell a product will need to obtain a trademark for that product to prevent imitations, illegal sales, and other scams that can hurt the owner’s image. If you are starting a new brand of fitness goods, it’s essential […]