Trademarks are a type of intellectual property that helps give businesses their own “personality” and distinguish them from competitors. To establish a trademark, a business must follow meticulous legal requirements to have it verified. Once the trademark is active, however, the owner must also maintain their registration, or they can ultimately lose their rights to it. For any businesses, owners of trademarks, or individuals looking to form one, it’s necessary that you understand what a […]

Common examples of trade secrets include formulas like the Coca-Cola soda recipe, programs and algorithms such as Google’s search algorithm, and business plans and data like client lists or customer data. Additionally, unique processes a company develops to operate, such as how the New York Times creates its bestseller list, can also be trade secrets. These are all confidential pieces of intellectual property that provide economic value because they are unknown to the public. Often […]