A trademark in the business sphere is a word, phrase, symbol, or design that identifies the source of a product or service. Trademarks are used to protect businesses and consumers from being misled by imitations of a company’s products or services. Businesses use trademarks to create goodwill and customer loyalty. Consumers rely on trademarks to help them make informed purchasing decisions. Because these legal protections play such a key role, the laws surrounding trademark infringement […]