Building a business is no easy task. It takes hard work and a commitment of both time and money. A business needs customers to grow and thrive. The way to reach these customers is through marketing your business, which includes building a brand. Unfortunately, elements of a brand can be misused. The smartest way to ensure your hard work is properly protected is through the use of a trademark. Brand awareness consists of your name […]

When you create a business that provides a service, there are numerous moving parts that need to be considered for success. For any business, it is vital to build brand awareness. Your brand often consists of your name, logo, and the way you present yourself through advertising, marketing, and your digital presence. You want to create a brand that is recognizable to your current and prospective clients. A service mark is part of the success […]