The United States Patent and Trademark Office shows that the average time from filing to an examiner’s first review and response is 4.45 months. The total processing time from application to a major outcome, such as registration or abandonment, can be up to 27 months. These timelines are based on data from the second quarter of 2026. When a large government group or agency is involved in an application, processing times can vary considerably. Companies […]

To start the trademark application process, first select a distinctive mark that can identify your goods or services. Then, conduct a clearance search using the USPTO’s Trademark Electronic Search System (TESS) to check for existing marks. Finally, determine the correct filing classifications and submit your application through the USPTO’s Trademark Center. In Colorado’s competitive business market, standing out and protecting your brand can set your company apart from competitors. Many businesses rely on trademarks to […]

The process of registering a trademark can be complex. If you have a business or brand that you want to protect, you may wonder, “Do I need a lawyer for a trademark?” While it may not be required by law, having professional legal help through the process can significantly impact your brand. Risks of Filing Without an Attorney While it may seem like a straightforward process, filing a trademark with the United States Patent and […]

Look around Denver, and you’ll see trademarked brands and logos everywhere. The area is known for some iconic brands such as Crocs, Chipotle Mexican Grill, and Coors Brewing Company. When you have a great idea for a business and want to protect your brand, you might wonder, “Is it worth getting a trademark attorney?” Hiring a trademark lawyer could be the decision that makes the difference in the future of your business. The Trademark Process […]

What are some of the strongest clothing trademarked brands? Strong clothing brands share several key characteristics. Quality, durability, and notable designs all play a vital role in separating clothing brands from one another. For example, the Nike logo is one of the most widely recognized clothing logos across the world. Business owners looking to achieve this level of success should understand how trademarks can help their brand thrive. At Four Reasons Legal, founder and lead […]

When you’ve invested time, energy, and resources into creating a clothing brand, it’s vital that you protect it. But how do you get a trademark for clothing? As a clothing designer, your creations are your art, and your brand is your identity. With so much at stake, it’s crucial that you take the proper steps to protect what you’ve worked so hard to create and help your business thrive. The team at Four Reasons Legal […]

In the ever-evolving world of digital entertainment, protecting your intellectual property is just as important as the code itself. Whether you’re an indie developer in the Denver Tech Center neighborhood of Greenwood Village or running a large-scale studio, understanding what’s a good example of a video game trademark can be the difference between a successful launch and a costly legal shutdown. The Power of a Strong Trademark in Gaming The first quarter of 2025 saw […]

The global gaming industry is no longer a niche hobby, but a cultural and economic powerhouse. With the market projected to reach over $300 billion by 2029, the stakes have never been higher. As you pour your heart, time, and money into development, you may wonder, “What are the benefits of trademarking your video game?” Gaming is a landscape where cloning and brand confusion can sink a project before it even launches. For this reason, […]

Whether it’s your first or fifth time creating a video game, you are likely already well aware it’s a labor of love. Most game developers pour their heart, imagination, time, and energy into perfecting their game from its story and design to its characters, logo, name, and mechanics. When the game is finally done, it can feel like a huge achievement, but it can also leave you with questions like: ‘Why would you want to […]