Trademarks are an important part of business branding. They are a way for customers to recognize your company without having to see your name. Not all businesses have a trademark, but if you do have one, you should do what you can to protect it.
There are some unscrupulous individuals who will try to take another company's trademark so they can capitalize from the trademark owner's hard work to build a positive reputation in the community. It is imperative that you understand some important points about trademarks and how they might impact your business.