Not so long ago, many business people considered websites to be a minor and somewhat annoying form of marketing. However, digital presence is no longer an option for most businesses. While many companies still thrive on word-of-mouth recommendations from existing customers, an increasing number of people and companies find their suppliers for various products and services online.
Having a digital footprint is necessary for business growth. You need to have an established presence on most of the major social media platforms, such as Facebook and Twitter. You will also need to have a carefully developed website that helps bring potentially interested customers to your company.