What is the mission statement of the U.S. Patent and Trademark Office? The primary goal of the United States Patent and Trademark Office is to assist business owners, inventors, and innovators with protecting their intellectual property in a legally binding and regulated capacity. It’s helpful to understand this government organization if you’re looking to legitimize and safeguard your company. What Is the U.S. Patent and Trademark Office? The United States Patent and Trademark Office (USPTO) […]

Trademarks are everywhere, drawing our attention and symbolizing brand loyalty. Some of the most recognizable logos come from footwear, where symbols are made to be noticed even when small. If you have come up with a shoe design that you would like to establish brand ownership over, you might find yourself asking, “How do you trademark shoes?” The process is simpler than you might expect. Trademarks are one of many important factors to consider when […]

Many of us can conjure up an image of famous trademarks for footwear companies like Nike and Puma. In some cases, they begin to represent the brand for quick recognition. Footwear trademarks can be simple in shape, iconic in impact, and tricky to navigate as a new business owner. To make your brand stand out, you need a recognizable trademark, but you may wonder, “What trademark class is footwear?” You will need to know this […]

If you’re considering registering a trademark, you may be wondering, “What is an example of a trademark law?” Most people know little about trademarks and the laws that surround them. However, it’s important to understand how to register a trademark, as well as what types of things can be trademarked. This can help ensure that your trademark registration is successful, as well as help you protect your trademark from infringement. Trademark Formats When a trademark […]

Trademark laws allow businesses to safeguard the names, logos, or slogans they use to represent themselves. Words, logos, or designs that are trademarked are owned property, and the owner is allowed to use that property however they see fit. If you would like to have a logo, slogan, or name trademarked, you may be wondering, “What are the basic trademark laws?” Trademarks and Service Marks Trademarks are a type of intellectual property used to protect […]

The USPTO, or United States Patent and Trademark Office, is an agency within the U.S. Department of Commerce. The agency handles matters related to intellectual property and functions as the national authority able to grant patents and register trademarks. Can you use a trademark that has been rejected by the USPTO? The short answer is yes, but it depends on why it was rejected. Using a rejected trademark has the potential to put you at […]