Understanding intellectual property and its varying protections can be challenging. For businesses who are looking to register a trademark, it’s essential that you educate yourself on the options available so that you can pick a trademark that’s right for you. Arbitrary trademarks are only used in particular circumstances where a business uses a word that does not relate to their products or services. An arbitrary trademark is just one type of trademark that can be […]

Trademarks are a type of intellectual property that helps give businesses their own “personality” and distinguish them from competitors. To establish a trademark, a business must follow meticulous legal requirements to have it verified. Once the trademark is active, however, the owner must also maintain their registration, or they can ultimately lose their rights to it. For any businesses, owners of trademarks, or individuals looking to form one, it’s necessary that you understand what a […]

Common examples of trade secrets include formulas like the Coca-Cola soda recipe, programs and algorithms such as Google’s search algorithm, and business plans and data like client lists or customer data. Additionally, unique processes a company develops to operate, such as how the New York Times creates its bestseller list, can also be trade secrets. These are all confidential pieces of intellectual property that provide economic value because they are unknown to the public. Often […]

If you think of a band like other consumer goods and services, then building brand recognition is vital to its continued success. When musicians create music, schedule tours, and drop their latest albums, they are exposing consumers to their brand and all of the marketing that goes with it, including the language it uses in its name and the style it decides to use for its logos. The greater the brand awareness, the more recognizable […]

Trademarks are used to help identify where a particular product or service comes from and to provide legal protection for a brand. Through this process, trademarking helps to protect against fraud and counterfeiting. While it is not possible to trademark a specific word or phrase for exclusive use, trademarks protect how something is used. This can also include the use of logos and distinguishes your products. Trademarks are classified into 45 different categories to make […]

A trademark attorney can play many roles within the various components of trademark law. This type of lawyer provides legal guidance and representation to individuals and businesses seeking to protect their trademarks. They also may be asked to defend a client if a business has charged them with trademark infringement. Some additional responsibilities of a trademark attorney are described below. Trademark Search Before filing a trademark application, a trademark attorney can conduct a comprehensive search […]