Trademarks are everywhere, drawing our attention and symbolizing brand loyalty. Some of the most recognizable logos come from footwear, where symbols are made to be noticed even when small. If you have come up with a shoe design that you would like to establish brand ownership over, you might find yourself asking, “How do you trademark shoes?” The process is simpler than you might expect. Trademarks are one of many important factors to consider when […]

Many of us can conjure up an image of famous trademarks for footwear companies like Nike and Puma. In some cases, they begin to represent the brand for quick recognition. Footwear trademarks can be simple in shape, iconic in impact, and tricky to navigate as a new business owner. To make your brand stand out, you need a recognizable trademark, but you may wonder, “What trademark class is footwear?” You will need to know this […]